The Home Marketing System

of the Future

When studying the psychology of a real estate transaction, it becomes apparent that generally only three (3) major components are responsible for the success (or lack of success) in the home sales process. They are:

• Asking Price   • Marketing   • Property Condition

 

ASKING PRICE

Setting the correct asking price in the very beginning is an absolutely critical step to affecting a quick sale. It is a shared responsibility between the agent and the homeowner.

As part of the Dallas North Properties Pre-Listing Kit, we include an incredible video produced by a renowned real estate expert taking you through the complete pricing methodology step-by-step. Here you will learn, based on your need-to-move time frame, how to arrive at the correct selling price for your home. This knowledge, when used in conjunction with our thorough Comparative Market Analysis, will insure that we have set a price that will allow your home to be sold quickly and for top dollar.
 

 MARKETING

Setting the right price will be meaningless if there is not adequate exposure for your home. This is one of the main reasons that you hire a professional – to develop and execute a successful marketing campaign.

Dallas North Properties is very different in its approach to home marketing (in fact, as we are fond of saying, it's "so different...you won’t believe it!”). With over twenty (20) years of sales and marketing experience, we have learned definitely what works and what doesn’t. Having worked for several large brokerages such as Century 21 and ReMax in the past, we have found very little benefit from the much touted relo-network connections or intra-office sales opportunities. What we did find were big office fees that eat up many dollars that can be better spent in marketing client properties.

While many agents still try to rely on old style methods such as networking, placing a yard sign and driving buyers around all day, we realize that securing a buyer for your property means leveraging the new power of technology and direct response advertising to generate huge numbers of qualified prospects – 24 hours a day - 7 days a week. However, to be consistently successful, a marketing blitz campaign early in the listing cycle is imperative.

HERE ARE SOME OF OUR BEST MARKETING TOOLS

Although the following list is not representative of all of our campaign efforts on your behalf, we belief you will find that it goes far above and beyond what you can expect from 98+% of all agents offering to market your home.

1) Talking House – this is a unique new wireless marketing technology that gives us an opportunity to talk to interested prospects 24/7 and build excitement in your home’s features that could only be seen with a personal inside tour. By giving prospects an option to bypass office systems and connect directly with the agent while they are parked in front of your house, we have the VERY BEST opportunity to make a sale while they are hot.

2) Info Line 24/7 – This is an incredible “free buyer reports” toll free 800 number service that allows us to capture the phone number from EVERY CALL (including hang-ups and blocked calls) automatically. We are paged immediately as calls are received from ads, signs, websites, direct mailing and other sources. In addition, we are able to code these ad sources to tell us exactly which sources are generating the best responses so that we may renew our efforts in these areas.

3) Full Color Property Flyers – while this may seem like a small item, just drive around and collect some flyers at other properties offered for sale. You will find that very few are color due to the considerable expense involved. However, we believe that color makes a lasting impression in the sorting out period after the “house hunting” trip is over and therefore is worth the additional expense. In addition, we don’t use the cheap “tube” flyer boxes as prospects have expressed a distaste for them.

4) Direct Response Website – while a growing number of agents are putting up websites, according to their own feedback, they haven’t found them to be very effective. The Dallas North Properties Home Marketing System direct response website is modeled after the most successful real estate website in North America. It is not centered around worthless “self-promotion”, but rather around offering free reports, hot property lists, distress property lists and other free info to prospects.

5) Direct Response Ads – marketing experts agree everywhere with the Dallas North Properties Home Marketing System approach -- the very best way to secure a specific buyer is NOT from running specific property ads but instead running the kind of ad the draws many buyers with free reports, home hotlists, etc. Although we occasionally run “home pic ads”, it is usually for general image marketing since we know it is exceedingly rare to sell a specific home from the ad that the prospect called on. We run direct mail, home magazine, newsletter and website direct response marketing ads.

6) Voice Broadcasting – this is an exciting new technology that allows us to update 100’s or thousands of buyers at once about hot new listings, etc. It is a personal voice message that goes out on hundreds of phone lines all at the same time. We will be implementing this in the near future.

7) Newsletters – we publish informative newsletters and mail them to our active buyer prospect list from time-to-time. Also, we will sometimes showcase hot new listings, write articles on real estate trends in the neighborhood and offer many free reports to get buyer calls.

8) Fax-on-Demand Property Spec Sheets – many times, agents or buyers need a complete picture of the specifics on the property. Our toll free fax-on-demand service allows them to input the property code, hang up, and immediately get a faxed copy of all of the particulars sent to any phone number they choose.

9) Virtual Reality Tours - using our state-of-the-art digital capabilities, we have secured the rights to showcase your home with full moving interior and exterior panoramic captures in stunning color and detail. We make these available on our website and on diskette for prospective purchasers as well as to relocation prospects and out-of-town buyers. Buyers absolutely love these!

10) 60 Day Sale Guarantee – forget the hype and empty promises like....”We’re the biggest”...or ....”We’ll sell it quickly..”.etc.. We are so confident in the Dallas North Properties Home Marketing System that we will put our money where our mouth is. If your property qualifies for our “Sold in 60 days or I Pay You $1000 Cash!” guarantee (all properties do not qualify for this offer), you can be assured of having one of the strongest performance guarantees in real estate. (ask for details).

11) Twilight Showcase – it’s a well know fact that a large percentage of real estate is sold from yard sign calls. This new innovative marketing program will certainly make your home the talk of the neighborhood, yet it is simple to implement. The way it works is that we will install a small high-focus spotlight in your yard that projects a 6-10 foot diameter custom “For Sale” image on an appropriate exterior area of your home. Then, you can be assured of capturing prospects’ attention even during all of the usual wasted evening and nighttime hours with a gigantic “For Sale” sign! Of course, your “Talking House” will be there to give out all of the details and explain how to access additional toll free, quick fax-on-demand info while we all sleep.

12) Agent Tracking Lockbox - very expensive, but effective. These top-of-the-line lockboxes track all entry into your home from showings and allows us to capture and upload this information to our software programs. In addition, extra security features are built in to eliminate or restrict access of authorized individual agents, inspectors, etc.

13) State-of-the-Art Digital Photography – we don’t use regular cameras (slow photo processing) or small, cheap digital cameras with low resolution. We capture your property’s images with the latest top-of-the-line 5.2 MegaPixel w/mpeg capability model. This allows us to showcase the exquisite details as well as to get the photos to the MLS system in the absolute shortest possible time. In addition, we are able to develop our flyers, in-house ad campaigns and virtual tours within hours of listing your property.

14) Multiple Yard Signs – in a study conducted by one of the most successful real estate agents in North America, it was found that multiple yard signs substantially increase the prospect call volume on the property. The Dallas North Properties Home Marketing System uses two (2) and sometimes three (3) yard signs.

15) Website Sign Riders – it’s a known fact the millions of people are now more comfortable accessing a website than even a phone number as they find it less threatening and more convenient. We proudly display our website address on every For Sale yard sign and make it easy for the prospect to get information.

16) Web-Based Agent Showing Tracking Program – it’s not easy getting agents to give showing feedback as they are always extremely busy. We have a program that once the agent info is entered, sends the agent a short survey by email and solicits a showing feedback response on your property. It only takes about thirty (30) seconds for them to complete. If they do not respond, we automatically follow up with two (2) more timed emails. We find that this feedback info is crucial to a successful sale in tough market conditions.

17) Neighborhood Demographic Profiles – if you’ve received the Dallas North Properties Pre-Listing Package, you’ve seen the incredible information contained in this full color, 25-page neighborhood profile and statistics package. We make this available to your serious prospects as well as to out-of-town and relo candidates. You can also use the service yourself if you plan to purchase another property elsewhere.

18) Top Producer Buyer Tracking Software – This is the ultimate buyer tracking and follow up system on the market today. It allows us to assign every prospect that calls our hotline or sends us an email request for free reports, etc., a customized and automated follow up action plan. By consistently following up after other agents give up, we are uniquely positioned to secure more potential buyers for your property.